Our sustainability guarantee mark.

For you and the planet. Every Aladdin product comes with our Aladdin Sustain Promise. This means that your product is guaranteed to come with the latest innovation, quality and social responsibility.


Iconic products that connect you to life in the city.

PMI, where we are a Brand of, develops over 200 new products annually, constantly innovating and becoming more efficient through the use of the latest manufacturing technology. Our iconic water bottles and travel mugs are truly designed to function as good as they look. In order to meet our elevated, cohesive, and uncompromising vision, we have an in-house passionate team of experts that design, engineer and lab test the innovative Aladdin range of products.


EU-tested safe products that look good, feel good and are sturdy, handy and recyclable.

We ensure our products always live up to our promises of performance. This includes honest, real, and accurate claims of hot and cold thermals, leak resistance, washability, and durability. All contact surfaces are guaranteed to be safe to use with food and beverages. Furthermore, our products are all BPA-free and pass rigorous health and safety tests before they are made available to the public.


Code of conduct that treasures the materials, people and environment at our factories while reducing natural resources and energy.

Our factories are guided by our Code of Conduct, including strict criteria for safety and health. We actively search for and work with factories that not only can manufacture our products but also provide a good working environment for our workforce.

Furthermore, we stopped using plastic poly-bags in our packaging and replaced them with responsibly sourced paper while recycled materials are used where possible.

Company culture.

Diverse global teams that are passionate about Aladdin, the planet and creating a society that values reusability.

We empower our employees to actively create opportunities for growth. We hire new employees for culture add, not for culture fit. We proactively seek out input from any missing voices in the room to spark new ideas and fresh perspectives. This is a big reason why we’re so good at creating iconic products.

We have offices all over the world to service and support you. Including the European headquarters in Amsterdam (NL).

Giving back.

Over 1% of pre-tax profits and employee time is donated to local communities.

Aladdin, as a brand of PMI Worldwide has a long history of giving back to the communities in which we manufacture, live and work, and we support causes important to our employees and community.

Over 150+ organisations globally received PMI Worldwide's support. In 2020, we surpassed our commitment to donate 1% of the prior year’s net income. We also donated more than 100,000 products, primarily to healthcare workers and emergency personnel.


In an effort to Create a better world Aladdin partnered with Ocean Conservancy, a global organization working to protect the ocean from
today’s greatest global challenges.

Ocean Conservancy educates and empowers citizens to take action on behalf of the ocean, bringing
people together to find solutions for our water planet.

Their work guides policy and engages people in protecting the sea and its wildlife for future generations, creating evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it

Learn more about our commitment to Corporate Social Responsibility (CSR) here.